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Bundesliga Winter 2024 Marketing Campaign “Theater of Goals”

The Bundesliga reached out to us with the challenge of crafting a marketing campaign designed to keep fans engaged during the league's end-of-year break. Our strategy was simple yet innovative: we drew inspiration from the excitement surrounding the premiere of a Hollywood blockbuster to highlight the football 2024 season's kickoff. We positioned the players as the protagonists of the thrilling drama that is football, using movie poster-style visuals to set the tone. This concept shaped our approach across social media, collaborations with influencers, and outdoor advertising efforts. We adapted these creative ideas to fit different regional and linguistic contexts, providing each campaign team with a detailed toolkit for creating the necessary materials for a seamless launch. The highlight of our campaign was a 30-second teaser that captured the campaign's spirit. Our partnership with the Bundesliga is a source of immense pride for us, and we are grateful for their ongoing trust in our studio. Special thanks to Juan Pablo Kessler and Thomas Markert!